mdfurniture

 

Charity

Page history last edited by Brian 2 yrs ago

 

 

Donate some of our proceeds to Charity

 

To enhance the “feel good” aspect of buying from our company, I want us to set up a link between our company and charitable foundations such as the World Wildlife Foundation (WWF) in which we donate a certain percentage of our profits to the charity of our customer’s choice. So, not only would our customer’s purchases help the environment in an indirect way (described below), but it would also contribute in a direct way as well. My goal here is to leverage the good feeling that people have with these charity organizations to help create the spillover feeling with my company as well. Since the money to fund this initiative would come from my raising prices to my customers, and not from the suppliers themselves, there is also very little debate, or negotiation needed here. This is another clear “green light”.

 

Where the negotiation begins to get complex is with the next step…. I want my suppliers to all switch raw material suppliers to only include FSC certified woods (in a minute, I’ll explain what this means), and I don’t want them to raise my prices to do so.

 

 

http://www.charitynavigator.org/index.cfm?keyword_list=amazon&Submit2=GO&bay=search.results

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